Brown Boots, Black Boots and More: The Most Searched Boots (2026)
Ranked by what people actually search
Shopping for brown boots, black boots or a new pair of men’s boots? These are the boot brands people in the US search for most every month, ranked by how many people search for each one, not by who pays us. Timberland leads with about 564,500 boot searches a month, followed by UGG and Ariat.
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Last updated: October 31, 2026
Boot brands, ranked by monthly searches
| Rank | Brand | Searches/mo |
|---|---|---|
| 01 | Timberland | 564,500 |
| 02 | UGG | 486,300 |
| 03 | Ariat | 430,000 |
| 04 | Red Wing | 292,700 |
| 05 | Brunt | 265,400 |
| 06 | Sorel | 218,100 |
| 07 | Hunter | 193,100 |
| 08 | Frye | 175,100 |
| 09 | Thursday | 165,000 |
| 10 | Muck | 122,900 |
Searches/mo = estimated monthly US searches for each brand’s boots (Semrush, October 2026).
The top 10, with where to buy
1.Timberland
Timberland is best known for its yellow 6-inch waterproof boot. It’s owned by VF Corporation.
2.UGG
UGG is the sheepskin boot brand owned by Deckers Brands, best known for its Classic boots.
3.Ariat
Ariat makes western and work boots, and most of its boot searches are for cowboy boots.
4.Red Wing
Red Wing is a Minnesota boot maker known for work boots and heritage styles like the Iron Ranger and Moc Toe.
8.Frye
Frye is one of the oldest American boot brands, dating to 1863, and is known for leather harness and engineer boots.
9.Thursday
Thursday Boot Company sells leather boots, including Chelsea boots, direct through its own site.
10.Muck
Muck Boot Company makes waterproof rubber and neoprene boots for farm, hunting and outdoor work.
Also popular
Just outside the top 10, by monthly boot searches. Moon Boot and Tecovas were #11 and #12 in our data.
- Moon Boot (about 122,100)
- Tecovas (about 110,000)
- Thorogood (about 105,300)
- Nike (incl. ACG) (about 102,900)
- Lucchese (about 100,900)
- Danner (about 100,400)
- Wolverine (about 88,700)
- Dr. Martens (about 86,500)
- Steve Madden (about 83,900)
- Justin (about 81,000)
- L.L.Bean (about 78,800)
- Blundstone (about 74,200)
Boots people search for by color and style
By monthly searches: black boots (74,000), brown boots (60,500), mens boots (49,500), boots for men (40,500), combat boots (40,500), leather boots (33,100) and men’s boots (27,100).
Brown boots Black boots Combat boots
Boot care: waterproofing and suede
How to waterproof boots (74,000 searches a month): clean and dry the boots first, then apply a waterproofing product made for your boot’s material (leather, suede or fabric), following the product’s directions.
How to clean suede boots (40,500 a month): let mud dry, then brush it off with a suede brush, and use a suede eraser on spots. Avoid soaking suede with water.
More boot rankings
- Cowboy and western boots
- Winter, snow and rain boots
- Hiking boots and how to choose them
- Chelsea and leather boots
FAQ
What are the most popular boot brands?
By monthly US boot searches, the top five are Timberland, UGG, Ariat, Red Wing and Brunt.
What are the best brown boots for men?
Brown leather boots from brands like Red Wing, Thursday and Frye are among the most searched. Timberland’s classic boot also comes in brown.
What are combat boots?
Combat boots are tall, lace-up boots based on military styles. They get about 40,500 searches a month, and Dr. Martens is one of the best-known brands for the look.
How do I waterproof my boots?
Clean and dry them, then use a waterproofing product made for the boot’s material and follow its directions.
How this list is ranked: estimated monthly US searches from Semrush keyword data (pulled October 2026), with name variants added together. Search interest is not sales, and it isn’t a review. Brands we can’t link to stay on the list.
Affiliate disclosure: As an Amazon Associate, What Are People Buying earns from qualifying purchases. We may earn a commission when you buy through links on this page, at no extra cost to you. Affiliate links never change the order; the ranking comes from search data only. Read our affiliate disclosure.