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Walmart Black Friday 2026: Sale Dates and What Shoppers Want Most
Walmart’s Black Friday runs as three events this year, starting with early deals on November 12. Here are the dates, how Walmart+ early access works, and the items Walmart shoppers looked up most during the last three Black Friday months.
Updated November 7, 2026
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Jump to: 2026 dates · The Walmart regulars · Each year’s top items · Climbing for 2026 · Shopping tips · FAQ
Walmart Black Friday 2026 dates
| Event | Dates | When it starts |
|---|---|---|
| Early Black Friday Deals | November 12–15 | Online at 12:01 a.m. ET. Walmart+ members get early access to select deals Nov 12, and everyone else gets the rest Nov 13. |
| Black Friday Deals | November 23–29 | Online at 12:01 a.m. ET Nov 23, with Walmart+ early access to select deals. In stores Nov 27 at 6 a.m. local time. |
| Cyber Monday Deals | November 30 to December 2 | Online only, starting at 12:01 a.m. ET Nov 30. |
Some online deals are Walmart+-only for the first 24 hours of each event. Black Friday itself is Friday, November 27. For Thanksgiving Day store hours, see What’s Open on Thanksgiving 2026.
The Walmart regulars
These items placed high on Walmart’s list of most-visited product pages from Google search every Black Friday month. “Top 500” means the item made Walmart’s list but outside the top 100. “—” means it wasn’t on the list that month.
| Item | Nov 2023 | Nov 2024 | Nov 2025 | Oct 2026 |
|---|---|---|---|---|
| Apple AirPods | #4 | #2 | #5 | #14 (AirPods Pro 3) |
| PlayStation 5 | #1 | #93 | Top 500 | Top 500 |
| Xbox Series X and S | #9 | #18 | #30 | — |
| Nintendo Switch and Switch 2 | #72 | — | #3 | #9 |
| onn and Roku streaming boxes | #63 | #4 | #16 | #21 |
| Beats headphones | #77 | #22 | #6 | Top 500 |
| Ninja CREAMi and SLUSHi | #27 | #8 | #8 | Top 500 |
| Blackstone 36″ griddle | #14 | #30 | #18 | #44 |
| Meta Quest VR headsets | #33 | #11 | Top 500 | — |
| Monster Jam Grave Digger ride-on | #25 | #36 | #57 | — |
| Apple AirTag | #89 | #41 | #37 | — |
| iPhones (prepaid and carrier) | Top 500 | #71 | #12 | #91 |
| Labubu | — | — | #1 | Top 500 |
What stands out:
- AirPods never left Walmart’s top five in November. The 2nd-generation AirPods were #4 in 2023 and #2 in 2024, and AirPods Pro 2 was #5 in 2025.
- The PS5 fell the furthest. It was Walmart’s #1 product page in November 2023, then #93 in 2024 and outside the top 100 in 2025.
- Walmart’s own onn streaming boxes are a quiet hit. The onn Google TV 4K Pro was #4 in 2024, and the regular onn 4K box charted all three years.
- Switch 2 and Labubu made 2025. Labubu’s Big Into Energy blind box was Walmart’s #1 product page that November, and the Switch 2 was #3.
Shop the Walmart regulars and climbers
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Each year’s top gift items at Walmart
| 2025 | 2024 | 2023 | |
|---|---|---|---|
| #1 gift item | Labubu Big Into Energy blind box | Apple AirPods (2nd gen) | PlayStation 5 |
| Next up | Nintendo Switch 2, AirPods Pro 2, Beats Solo3 | Skibidi mystery set, onn Google TV 4K Pro | Snoop on the Stoop, AirPods (2nd gen), AirPods Pro |
| Also big | Ninja SLUSHi, Straight Talk iPhone 13, onn 98″ Roku TV | Meta Quest 2, Stanley x Olivia Rodrigo cup, Xbox Series X | Xbox Series X, PS5 controller, Monster Jam ride-on |
Thanksgiving food also crowds Walmart’s November list. Heavy whipping cream was #2 in 2023, and Texas Roadhouse frozen mini rolls were Walmart’s #1 product page in 2024. For every store and year, see Past Black Fridays.
What’s climbing at Walmart heading into Black Friday 2026
These are October 2026 ranks, the last full month before the sales.
- A TP-Link Wi-Fi 6 router (Archer AX1450) is Walmart’s #1 product page.
- Squishy toys: the NeeDoh Jelly Squish is #3 and the NeeDoh Nice Cube #4.
- Nintendo Switch 2 is #9 heading into its second Black Friday.
- Apple: AirPods Pro 3 is #14, and AirPods 4 is #23.
- Streaming: the Roku Streamer is #21.
- Kitchen: the Instant Pot RIO is #32, and the Blackstone 36″ griddle is #44.
See how these compare with Amazon and Target in Most Popular Black Friday Items 2026.
Walmart Black Friday shopping tips
- Walmart+ gets the first shot. Select online deals open to Walmart+ members first and stay member-only for the first 24 hours.
- Check who’s selling it. Walmart.com mixes Walmart’s own stock with marketplace sellers, so look at the “Sold and shipped by” line before you buy.
- Prepaid phones are locked. The Straight Talk iPhone 13 that charted in 2025 works only with Straight Talk service.
- onn is Walmart’s house brand for TVs and streaming boxes, so you’ll mostly find those at Walmart.
- Cyber Monday is online only at Walmart, November 30 to December 2. See our Cyber Monday guide.
FAQ
When is Walmart Black Friday 2026?
Walmart’s Black Friday Deals event runs November 23–29, 2026, with in-store deals starting Black Friday, November 27, at 6 a.m. local time. Early Black Friday Deals run November 12–15.
When do Walmart’s early Black Friday deals start?
November 12, 2026, at 12:01 a.m. ET online, with Walmart+ members getting early access to select deals. The rest open to everyone on November 13.
When is Walmart’s Cyber Monday sale?
November 30 to December 2, 2026, online only, starting at 12:01 a.m. ET.
What do people shop for most at Walmart on Black Friday?
In the last three Novembers, AirPods, game consoles (PS5, Xbox and Switch 2), Walmart’s onn streaming boxes, Beats headphones, Ninja frozen-treat machines and Blackstone griddles all ranked high. Labubu was #1 in 2025.
Is Walmart open on Thanksgiving 2026?
See What’s Open on Thanksgiving 2026 for Walmart and other stores.