Shoe Brands: Most Searched Shoe and Sneaker Brands (2026)
Ranked by what people actually search
Last updated: November 1, 2026
“shoe brands” gets about 18,100 searches a month in the US. These are the shoe brands people search for most, ranked by average monthly US searches for the exact keyword under each name, not by who pays us. Hoka, Nike and On Cloud are tied at the top, at about 550,000 searches a month each. Semrush rounds counts into buckets, so they’re shown as tied, listed A to Z. It shows search interest, not sales or reviews.
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The 9 most searched shoe brands
Searches/mo = average monthly US searches for the exact keyword shown under each name. Source: Semrush Keyword Overview, US, average monthly searches, Nov 1 2026.
| Rank | Brand | Searches/mo |
|---|---|---|
| T1 | Hoka “hoka shoes” | 550,000 |
| T1 | Nike “nike shoes” | 550,000 |
| T1 | On (On Cloud) “on cloud shoes” | 550,000 |
| T4 | Adidas “adidas shoes” | 246,000 |
| T4 | Brooks “brooks shoes” | 246,000 |
| T6 | New Balance “new balance shoes” | 165,000 |
| T6 | Vans “vans shoes” | 165,000 |
| 08 | Asics “asics shoes” | 135,000 |
| 09 | Skechers “skechers shoes” | 74,000 |
T = tied. Semrush rounds search counts into buckets, so tied names are listed A to Z.
All 9, with where to buy
T1.Hoka
Hoka is known for thick, cushioned running and walking shoes. It’s owned by Deckers Brands.
T1.Nike
Nike is the Oregon-based sportswear giant. Its Jordan and Kobe lines are counted separately.
T1.On (On Cloud)
On is a Swiss running brand known for its Cloud shoes and the hollow “CloudTec” pods on the soles.
T4.Adidas
Adidas is the German sportswear brand with the three stripes, and its Samba is one of the most searched sneakers right now.
T6.New Balance
New Balance is a Boston-based shoe company that makes running shoes and classic lifestyle sneakers.
T6.Vans
Vans is a California skate shoe brand known for the Old Skool, Authentic and checkerboard slip-ons.
8.Asics
Asics is a Japanese running shoe brand, and the Gel-Kayano is one of its longest-running models.
9.Skechers
Skechers is known for comfort and slip-on shoes, including its Hands Free Slip-ins.
Also popular
Other names people search for. They aren’t in the ranking because we don’t have a Nov 1, 2026 number for the same kind of search.
- Salomon Shop on Amazon
- DC Shoes Shop on Amazon
- Golden Goose
- Puma
- Converse
- Ugg
- Hey Dude
- Merrell
- Jordan
- Louis Vuitton
- Dr. Scholl’s
- Gucci
How these counts work
“Shoes” gets about six times the searches of “sneakers,” so each brand’s count adds up searches for both words, singular and plural.
What are the most popular shoe brands?
By “[brand] shoes” searches in the US, Hoka, Nike and On Cloud are tied (about 550,000 a month each). Semrush rounds into buckets, so we show them as tied, not 1-2-3. Adidas and Brooks are next, tied at about 246,000.
Who owns Hoka?
Hoka is owned by Deckers Brands, which also owns Ugg.
How this list is ranked: average monthly US searches for the exact keyword shown with each name. Source: Semrush Keyword Overview, US, average monthly searches, Nov 1 2026. Search interest is not sales, and it isn’t a review. Brands we can’t link to stay on the list.
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