Fishing Lures: The Most Searched Fishing Lures (2026)
Ranked by what people actually search
Last updated: November 1, 2026
Fishing lures get about 27,100 searches a month in the US, split up by the fish people are after. Here are the lure brands people search for most, ranked by monthly searches, not by who pays us. Rapala leads with about 8,190.
We may earn a commission from some links on this page. It never changes the order. Affiliate disclosure.
The most searched fishing lure brands
| Rank | Brand | Searches/mo |
|---|---|---|
| 01 | Rapala | 8,190 |
| 02 | 6th Sense | 4,660 |
| 03 | Heddon | 2,990 |
| 04 | Berkley | 1,880 |
| 05 | Rebel | 1,200 |
| 06 | Panther Martin | 1,000 |
| 07 | Mepps | 880 |
| 08 | Kastmaster | 880 |
Searches/mo = estimated monthly US searches for each name, with name variants added together (Semrush, October 2026).
All 8, with where to buy
1.Rapala
The Finnish lure maker is famous for its balsa-wood Original Floating minnow and its crankbaits.
2.6th Sense
6th Sense makes bass lures, including crankbaits and soft plastics.
4.Berkley
Berkley makes soft plastics like PowerBait, plus hard baits and fishing line.
8.Kastmaster
The Acme Kastmaster is a casting spoon used for trout, bass and saltwater fish.
Also popular
Other lure brands in our data, without separate counts.
- Strike King
- Rooster Tail
- Blue Fox
- Savage Gear
Lures by fish
Searches by target fish: bass fishing lures (8,100) and best bass fishing lures (3,600), trout (5,400), crappie (5,400), pike (4,400), muskie (4,400) and walleye (2,900). Soft plastic lures get another 6,600.
Bass Trout Crappie Pike and muskie Walleye
Vintage and antique lures
Vintage and antique lure searches add up to about 14,000 a month. Old wooden lures from brands like Heddon are collected. Values depend on the maker, model, condition and original box, so check recent sold prices before buying or selling.
What are the most popular fishing lures?
By monthly US searches, Rapala leads, followed by 6th Sense, Heddon and Berkley.
What are the best bass fishing lures?
We rank by searches, not catch tests. Rapala, 6th Sense, Heddon, Berkley and Strike King are big bass lure names.
What lures work for trout?
Small inline spinners like Panther Martin, Mepps and Rooster Tail, and spoons like the Kastmaster, are classic trout lures.
Are old fishing lures worth money?
Some are. Value depends on the maker, model, condition and original box.
How this list is ranked: estimated monthly US searches from Semrush keyword data (pulled October 2026), with name variants added together. Search interest is not sales, and it isn’t a review. Brands we can’t link to stay on the list.
Affiliate disclosure: As an Amazon Associate, What Are People Buying earns from qualifying purchases. We may earn a commission when you buy through links on this page, at no extra cost to you. Affiliate links never change the order; the ranking comes from search data only. Read our affiliate disclosure.