Best Backpacks: The Most Searched Backpacks (2026)
Ranked by what people actually search
Last updated: November 1, 2026
Looking for the best backpacks for school, work or the trail? These are the backpack brands people in the US search for most every month, ranked by monthly backpack searches, not by who pays us. Sprayground leads with about 56,600.
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The 10 most searched backpack brands
| Rank | Brand | Searches/mo |
|---|---|---|
| 01 | Sprayground Shop sprayground.com | 56,600 |
| 02 | JanSport Buy on Amazon | 52,100 |
| 03 | Osprey Buy on Amazon | 49,980 |
| 04 | Herschel Buy on Amazon | 30,700 |
| 05 | Nike Buy on Amazon | 28,080 |
| 06 | State Bags Shop statebags.com | 22,200 |
| 07 | Pottery Barn Kids Shop potterybarnkids.com | 18,100 |
| 08 | Loungefly Buy on Amazon | 13,200 |
| 09 | The North Face Buy on Amazon | 10,500 |
| 10 | Patagonia Buy on Amazon | 9,900 |
Searches/mo = estimated monthly US backpack searches for each brand, with name variants added together (Semrush, October 2026).
The top 10, with where to buy
1.Sprayground
Sprayground is a streetwear backpack brand known for its shark-mouth designs.
4.Herschel
Herschel Supply Co. is a Vancouver brand known for everyday backpacks.
7.Pottery Barn Kids
Pottery Barn Kids sells kids’ backpacks that can be personalized with a name.
8.Loungefly
Loungefly makes mini backpacks with licensed characters from Disney and other franchises.
Also popular
Next most searched backpack brands.
- L.L.Bean: about 8,300 searches a month
- Oakley: about 8,100 searches a month
- Vera Bradley: about 8,100 searches a month
- Coach: about 6,900 searches a month
- Lululemon: about 5,400 searches a month
- Gregory: about 5,400 searches a month
Backpacks for men and for work
Men’s backpack searches include mens backpacks (8,100) and backpacks for men (6,600). Work searches add best backpacks for work (4,400) and work backpacks (2,400).
Men’s backpacks Work backpacks
Leather, waterproof and tactical backpacks
Waterproof backpacks (5,400 searches a month), tactical backpacks (5,400) and leather backpacks (4,400) are the most searched styles.
What are the best backpacks?
We rank by searches, not reviews. Sprayground, JanSport, Osprey, Herschel and Nike get the most monthly US searches.
What are the best backpacks for men?
Herschel, Osprey, The North Face, Patagonia and Nike are popular picks for men.
What are the best backpacks for work?
Look for a padded laptop sleeve and a clean look. Herschel, Osprey and Patagonia all sell work-friendly packs.
Who makes Sprayground backpacks?
Sprayground is its own streetwear brand. Buy from its official site to avoid fakes.
How this list is ranked: estimated monthly US searches from Semrush keyword data (pulled October 2026), with name variants added together. Search interest is not sales, and it isn’t a review. Brands we can’t link to stay on the list.
Affiliate disclosure: As an Amazon Associate, What Are People Buying earns from qualifying purchases. We may earn a commission when you buy through links on this page, at no extra cost to you. Affiliate links never change the order; the ranking comes from search data only. Read our affiliate disclosure.