Hats for Men: Most Searched Hat Brands for Men (2026)
Ranked by what people actually search
Last updated: November 3, 2026
“hat brands” gets about 2,400 searches a month in the US. These are the hat brands people search for most, ranked by average monthly US searches for the exact keyword under each name, not by who pays us.New Era leads, at about 74,000 “new era hats” searches a month. It shows search interest, not sales or reviews.
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The 22 most searched hat brands
Searches/mo = average monthly US searches for the exact keyword shown under each name. Source: Semrush Keyword Overview, US, average monthly searches, Nov 1 and Nov 3, 2026.
| Rank | Brand | Searches/mo |
|---|---|---|
| 01 | New Era “new era hats” | 74,000 |
| 02 | Melin “melin hats” | 60,500 |
| 03 | Stetson “stetson hats” | 49,500 |
| T4 | Barbas “barbas hats” | 33,100 |
| T4 | Dandy “dandy hats” | 33,100 |
| T4 | Richardson “richardson hats” | 33,100 |
| 07 | ’47 Brand “47 brand hats” | 22,200 |
| 08 | Wild Hats “wild hats” | 18,100 |
| 09 | Goorin Bros. “goorin bros hats” | 12,100 |
| T10 | Carhartt “carhartt hats” | 8,100 |
| T10 | Nike “nike hats” | 8,100 |
| 12 | Von Dutch “von dutch hats” | 5,400 |
| T13 | Gucci “gucci hats” | 4,400 |
| T13 | Kangol “kangol hats” | 4,400 |
| T15 | Alo “alo hats” | 3,600 |
| T15 | American Needle “american needle hats” | 3,600 |
| T15 | Chrome Hearts “chrome hearts hats” | 3,600 |
| 18 | Bass Pro “bass pro hats” | 2,900 |
| 19 | Supreme “supreme hats” | 2,400 |
| 20 | Louis Vuitton “louis vuitton hats” | 1,000 |
| 21 | Polo Ralph Lauren “polo ralph lauren hats” | 720 |
| 22 | American Hat Co “american hat co hats” | 110 |
T = tied. Semrush rounds search counts into buckets, so tied names are listed A to Z.
All 22, with where to buy
1.New Era
New Era is the Buffalo, New York, cap maker behind the fitted 59FIFTY and the adjustable 9FORTY, and it makes MLB’s on-field caps.
3.Stetson
Stetson is the classic American cowboy hat brand, named for founder John B. Stetson, and also makes fedoras and other felt and straw hats.
T4.Barbas
Barbas (El Barbas Hats) is a streetwear cap brand. Copycat sites are common, so check you’re on the brand’s own store.
T4.Dandy
Dandy Hats is a Mexican streetwear cap brand. Copycat sites are common, so check you’re on the brand’s own store.
T4.Richardson
Richardson’s 112 is one of the most common trucker hats around, and a favorite blank for custom logos.
7.’47 Brand
’47 is a Boston-based maker of licensed team hats, best known for its relaxed “Clean Up” dad cap.
8.Wild Hats
Wild Hats makes custom felt hats in Louisville, Kentucky. Some “wild hats” searches may be for unusual hats in general.
9.Goorin Bros.
Goorin Bros. is a family hat maker founded in 1895, known for flat caps, fedoras and its animal-patch trucker hats.
T10.Carhartt
Carhartt’s workwear line includes its knit watch hat and canvas work caps.
T13.Gucci
Buy Gucci hats from Gucci or an authorized department store. Fakes are common on marketplaces.
T13.Kangol
Kangol is a British hat brand known for its 504 flat cap and its bucket hats.
T15.Alo
Alo (Alo Yoga) makes caps and beanies alongside its activewear.
T15.American Needle
American Needle has made caps since 1918 and is known for vintage-style team hats.
T15.Chrome Hearts
Chrome Hearts is a Los Angeles luxury brand. Its trucker hats are widely copied, so buy from Chrome Hearts itself.
18.Bass Pro
Bass Pro Shops sells its own logo caps, which people search for as “Bass Pro hats.”
19.Supreme
Supreme is a New York skate and streetwear brand known for its box-logo caps.
21.Polo Ralph Lauren
Polo Ralph Lauren’s classic baseball cap has the embroidered pony logo.
Why some hat searches aren’t counted
A lot of “hat” searches isn’t about hats you wear: The Cat in the Hat, Red Hat software, “hat trick” and so on. We only count searches for real hat brands, and we leave out political and religious hats.
What are the most popular hat brands?
By “[brand] hats” searches in the US, New Era leads (about 74,000 a month), followed by Melin (about 60,500), then Stetson (about 49,500). Stetson’s number counts all Stetson hat searches, not only cowboy hats.
What hat brand makes MLB caps?
New Era makes the on-field caps for Major League Baseball, including the 59FIFTY fitted cap.
Where should I buy designer hats like Louis Vuitton or Gucci?
From the brand’s own store or an authorized department store. Fakes are common on marketplaces.
How this list is ranked: average monthly US searches for the exact keyword shown with each name. Source: Semrush Keyword Overview, US, average monthly searches, Nov 1 and Nov 3, 2026. Search interest is not sales, and it isn’t a review. Brands we can’t link to stay on the list.
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