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Target Black Friday 2026: Sale Dates and What Shoppers Want Most
Target started early this year, with an Early Black Friday sale November 5–7. Here’s what’s announced so far, and the items Target shoppers looked up most during the last three Black Friday months.
Updated November 7, 2026
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Jump to: 2026 dates · The Target regulars · Each year’s top items · Climbing for 2026 · Shopping tips · FAQ
Target Black Friday 2026 dates
| Event | Dates | Details |
|---|---|---|
| Early Black Friday sale | November 5–7 | Target’s first holiday sale, with new deals added weekly through the season |
| Black Friday Week | To be announced | We’ll add the dates when Target posts them |
| Black Friday | Friday, November 27 | Stores open 6 a.m. |
| Cyber Monday | Monday, November 30 | Target’s Cyber Monday event dates are to be announced |
How it’s gone before: in 2023, Target’s Black Friday Week ran from the Sunday before Thanksgiving through Black Friday weekend (November 19–25), followed by a two-day Cyber Monday event. Stores were closed on Thanksgiving and reopened at 6 a.m. on Black Friday. For this year’s Thanksgiving Day hours, see What’s Open on Thanksgiving 2026.
The Target regulars
These items placed high on Target’s list of most-visited product pages from Google search during Black Friday month. “Top 500” means the item made Target’s list but outside the top 100. “—” means it wasn’t on the list that month.
| Item | Nov 2023 | Nov 2024 | Nov 2025 | Oct 2026 |
|---|---|---|---|---|
| Apple AirPods | #4 | #10 | #15 | #10 (AirPods Pro) |
| Target Toy Shopping Cart | #2 | #9 | #39 | #12 |
| Nintendo Switch and Switch 2 | #46 | #42 | #1 | #37 |
| Canon PowerShot G7 X Mark III | — | #11 | #3 | #23 |
| Barbie Dreamhouse Pool Party | #56 | #6 | #7 | Top 500 |
| Stanley 40 oz Quencher (new edition each year) | #20 | #8 | #21 | — |
| Xbox Series X and S | #3 | #15 | #36 | Top 500 |
| PlayStation 5 | #15 | #41 | Top 500 | #38 |
| Apple AirTag | #19 | #12 | #51 | Top 500 |
| Pokémon cards | Top 500 | #79 | #4 | #43 |
| Beats headphones | #31 | #29 | #61 | Top 500 |
| Ninja SLUSHi | — | #30 | #24 | — |
| Meta Quest VR headsets | #8 | #60 | — | — |
| Squishmallows | Top 500 | #39 | #19 | #46 |
| Magic 8 Ball | #87 | Top 500 | #11 | #8 |
| LEGO | #30 | Top 500 | #75 | #7 |
What stands out:
- Target’s own toy shopping cart charts every year, with a high of #2 in 2023. It’s back at #12 this October.
- The Canon G7 X Mark III went from nowhere to #3. It wasn’t on Target’s 2023 list, then placed #11 in 2024 and #3 in 2025.
- The Switch 2 was Target’s #1 product page in November 2025, its first holiday season.
- Pokémon cards jumped from outside the top 100 in 2023 to #4 in 2025, led by the Blooming Waters Premium Collection.
- Xbox and Meta Quest faded. The Xbox Series X fell from #3 in 2023 to #36 in 2025, and Meta Quest dropped off the list.
Shop the Target regulars and climbers
See it at Target
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Each year’s top gift items at Target
| 2025 | 2024 | 2023 | |
|---|---|---|---|
| #1 gift item | Nintendo Switch 2 | Taylor Swift Eras Tour Book | Wordle: The Party Game |
| Next up | Onyx Storm (Target exclusive edition), Canon G7 X Mark III, Pokémon Blooming Waters Premium Collection | Skibidi Toilet mystery toilet, Taylor Swift TTPD anthology vinyl, Barbie Dreamhouse Pool Party | Target Toy Shopping Cart, Xbox Series X, AirPods (2nd gen) |
| Also big | Eras Tour Book, Barbie Dreamhouse, Pokémon Prismatic Evolutions Elite Trainer Box, Magic 8 Ball | Stanley Wicked edition, Target Toy Shopping Cart, AirPods Pro 2, Canon G7 X Mark III | Meta Quest 2, iPhone 14 Pro Max, Pillowfort weighted dinosaur, Xbox Series S |
Target exclusives keep showing up: the Eras Tour Book, the Onyx Storm exclusive edition, Taylor Swift and K-pop exclusive CDs, and Target’s own toy cart. For every store and year, see Past Black Fridays.
What’s climbing at Target heading into Black Friday 2026
These are October 2026 ranks, the last full month before the sales.
- Squishy toys lead Target’s toys. The Squeezy Butter is #2, the NeeDoh Nice Cube Glitter & Glow #4, the NeeDoh Fuzz Ball #6 and the NeeDoh Nice Cream Cone #18.
- LEGO: the Creator 3-in-1 Surprising Spider is #7.
- The Magic 8 Ball is #8, its second straight year near the top.
- Apple: AirPods Pro is #10.
- Gaming: the PS5 DualSense controller is #13, the Switch 2 #37 and the PS5 Digital Edition #38.
- Cameras: the Canon G7 X Mark III is #23 and Instax Mini film #52.
- Pokémon: the Ascended Heroes Elite Trainer Box is #43.
See how Target compares with Amazon and Walmart in Most Popular Black Friday Items 2026, and see Walmart Black Friday 2026.
Target Black Friday shopping tips
- Watch for weekly drops. Target said it would add new deals each week after the early sale, so items can go on sale before Black Friday Week.
- Exclusives sell fast. Target-exclusive books, CDs and toys show up on its November lists every year, and these usually aren’t sold anywhere else.
- For cameras, compare models. The G7 X Mark III and Mark II are separate listings at Target. Check which one a deal is for. See our camera guide.
- For Pokémon, check the set name. Elite Trainer Boxes and Premium Collections differ by set. See our Pokémon Black Friday guide.
FAQ
When is Target Black Friday 2026?
Black Friday is Friday, November 27, 2026. Target stores open at 6 a.m. that day. Target’s Early Black Friday sale ran November 5–7, with new deals each week after that. Target hasn’t posted its Black Friday Week dates yet, and we’ll add them when it does.
When did Target’s Black Friday Week start in past years?
In 2023, Target’s Black Friday Week ran November 19–25, from the Sunday before Thanksgiving through Black Friday weekend.
What do people shop for most at Target on Black Friday?
In the last three Novembers: AirPods, the Switch 2, the Canon G7 X Mark III camera, the Barbie Dreamhouse, Stanley tumblers, Pokémon cards and Target’s own toy shopping cart. The Eras Tour Book was #1 in 2024.
Is Target open on Thanksgiving 2026?
See What’s Open on Thanksgiving 2026 for Target and other stores.