Sorel, UGG and Hunter: Most Searched Winter and Snow Boots (2026)
Ranked by what people actually search
Sorel boots, UGG and Hunter lead the winter, snow and rain boots people search for most in the US. This page ranks the brands by how many people search for each one every month, not by who pays us.
We may earn a commission from some links on this page. It never changes the order. Affiliate disclosure.
Cold and wet weather boots are the biggest style group in our boots data. Snow boots and “sorel boots” each get about 90,500 searches a month, and winter boots and rain boots about 49,500 each. Below are the 10 brands people look up most, then the styles, a kids section and a short snowboard boot section.
Last updated: October 31, 2026
Winter, snow and rain boot brands, ranked by monthly searches
| Rank | Brand | Searches/mo |
|---|---|---|
| 01 | UGG | 486,300 |
| 02 | Sorel | 218,100 |
| 03 | Hunter | 193,100 |
| 04 | Muck Boot | 122,900 |
| 05 | Moon Boot | 122,100 |
| 06 | L.L.Bean Bean Boots | 78,800 |
| 07 | XTRATUF | 60,500 |
| 08 | Bearpaw | 55,300 |
| 09 | Chanel (rain boots) | 45,200 |
| 10 | Bogs | 12,100 |
Searches/mo = estimated monthly US searches for each brand’s boots (Semrush, October 2026).
The top 10, with where to buy
1.UGG
UGG started in 1978 when Australian surfer Brian Smith began selling sheepskin boots in Southern California; it’s now owned by Deckers Brands.
Its Classic sheepskin boots drive most of the winter searches.
2.Sorel
Sorel began in Kitchener, Ontario, in 1962 and has been part of Columbia Sportswear since 2000.
Sorel boots are the target search on this page: “sorel boots” alone gets about 90,500 searches a month, and the Caribou is its classic winter boot.
3.Hunter
Hunter traces its history to 1856 in Scotland and is best known for the Original Tall rain boot.
4.Muck Boot
The Original Muck Boot Company makes waterproof neoprene-and-rubber boots for farm work, hunting and cold mornings.
It’s owned by Rocky Brands, which also owns XTRATUF.
5.Moon Boot
Moon Boot is the Italian puffy snow boot that first appeared in the 1970s, inspired by the Apollo moon landing. It’s made by Italy’s Tecnica Group.
6.L.L.Bean Bean Boots
L.L.Bean founder Leon Leonwood Bean made the first Bean Boot, the Maine Hunting Shoe, in 1912. It’s the original duck boot.
L.L.Bean sells the Bean Boot mainly through its own stores and website.
7.XTRATUF
XTRATUF is the rubber deck boot made famous by Alaska’s commercial fishermen; the Legacy boot and the shorter Ankle Deck Boot are its best-known styles.
It’s part of Rocky Brands.
8.Bearpaw
Bearpaw makes sheepskin- and wool-lined suede boots in the classic pull-on winter style.
9.Chanel (rain boots)
Most of Chanel’s boot searches in this data are for its rain boots, a luxury item sold by Chanel, not on Amazon.
10.Bogs
Bogs started in Portland, Oregon, and makes insulated waterproof boots for adults and kids. It’s owned by Weyco Group.
Also popular: the winter boot styles people search
These style searches show what shoppers type before they pick a brand:
- Snow boots: about 90,500 searches a month (“snow boots women” adds 33,100). Shop snow boots on Amazon
- Winter boots: about 49,500 (“winter boots women” adds 27,100). Shop winter boots on Amazon
- Rain boots: about 49,500. Hunter and Chanel lead the rain boot brand searches here. Shop rain boots on Amazon
- Fur boots: about 40,500. UGG and Bearpaw make the classic sheepskin-lined style. Shop fur-lined boots on Amazon
- Duck boots: about 27,100. The L.L.Bean Bean Boot is the original. Bean Boots at L.L.Bean
Kids snow boots, rain boots and toddler boots
Kids boot searches add up to about 66,000 a month: kids snow boots (14,800), toddler boots (14,800), kids rain boots (12,100) and kids boots (12,100). Bogs, Sorel, UGG and Hunter all sell kids’ sizes on their own sites.
Shop kids snow boots on AmazonShop kids rain boots on AmazonShop toddler boots on Amazon
Snowboard boots
“Snowboard boots” gets about 27,100 searches a month. They’re a different product from snow boots: they’re built to fit your snowboard bindings, so check that the boot and binding sizes match before you buy.
Shop snowboard boots on Amazon
More boot rankings
For everyday and fashion boots, see the most popular boots overall. Heading up a trail? See hiking boots. And for style, see cowboy and western boots and Chelsea and leather boots.
FAQ
Are Sorel boots good for snow?
Sorel is a winter boot brand from Canada, and its Caribou is built as a snow boot. With about 218,100 boot searches a month, it’s the second most searched winter boot brand after UGG.
What are the most popular winter boots?
By monthly US searches: UGG, Sorel, Hunter, Muck Boot and Moon Boot are the top five, followed by L.L.Bean Bean Boots, XTRATUF, Bearpaw, Chanel rain boots and Bogs.
What’s the difference between snow boots and rain boots?
Rain boots are waterproof rubber boots, usually without much insulation. Snow boots add insulation and grippy soles for cold and ice. Check each product’s listing for its insulation and temperature details.
What are duck boots?
Duck boots have a rubber lower and a leather upper. The style started with the L.L.Bean Bean Boot in 1912.
What are the best kids snow boots?
Bogs, Sorel, UGG and Hunter all make kids’ sizes, and “kids snow boots” gets about 14,800 searches a month.
How this list was made: ranked by estimated monthly US searches for each brand, with name and product variants added together (Semrush Keyword Magic Tool, US database, pulled October 2026). Search interest is not sales, and no brand is moved up or down because of affiliate links. Prices change often, so check the store for current pricing.
Affiliate disclosure: some links on this page are affiliate links, including Amazon links. As an Amazon Associate, What Are People Buying earns from qualifying purchases. That never changes the order, which comes from search data, and brands we can’t earn from stay on the list. Read our affiliate disclosure.