Best Backpack Cooler, Soft Cooler and Rolling Cooler: Most Searched (2026)
Ranked by what people actually search
Last updated: November 1, 2026
A backpack cooler frees up your hands for the beach, a hike or a game. Backpack coolers get about 124,000 searches a month in the US, soft coolers and cooler bags about 109,000, and wheeled coolers about 102,000. Here are the models people search for most, ranked by monthly searches, not by who pays us.
We may earn a commission from some links on this page. It never changes the order. Affiliate disclosure.
YETI Roadie wheeled coolers are in our data without a separate count, so they’re listed last.
The most searched backpack, soft and rolling coolers
| Rank | Name | Searches/mo |
|---|---|---|
| 01 | Igloo coolers with wheels Buy on Amazon | 16,500 |
| 02 | YETI Hopper M20 backpack Buy on Amazon | 15,300 |
| 03 | RTIC backpack cooler Buy on Amazon | 8,100 |
| 04 | Stanley backpack cooler Buy on Amazon | 5,400 |
Searches/mo = estimated monthly US searches for each name, with name variants added together (Semrush, October 2026).
All 4, with where to buy
1.Igloo coolers with wheels
Igloo sells a wide range of wheeled hard coolers.
2.YETI Hopper M20 backpack
YETI’s Hopper M20 is a soft backpack cooler with a magnetic top closure.
3.RTIC backpack cooler
RTIC’s soft backpack coolers are a lower-priced alternative to YETI’s.
Also popular, with no separate search count in our data: YETI Roadie wheeled cooler.
Also popular
The most searched backpack, soft and rolling cooler terms.
- backpack cooler: about 22,200 searches a month
- cooler with wheels: about 22,200 searches a month
- cooler bag: about 14,800 searches a month
- cooler backpack: about 14,800 searches a month
- soft sided cooler: about 6,600 searches a month
- rolling cooler: about 5,400 searches a month
- cooler cart: about 2,400 searches a month
- best backpack coolers: about 1,900 searches a month
Soft coolers and cooler bags
Cooler bags (14,800 searches a month) and soft-sided coolers (6,600) are lighter and fold down when empty, but usually hold ice for less time than hard coolers.
Soft coolers on Amazon Cooler bags
Rolling coolers and cooler carts
Cooler with wheels (22,200) and rolling cooler (5,400) are the big wheeled searches. A cooler cart (2,400) lets you wheel a cooler you already own.
Rolling coolers on Amazon Cooler carts
What is the best backpack cooler?
We rank by searches, not ice tests. The YETI Hopper M20 is the most searched backpack cooler, followed by RTIC and Stanley.
Do soft coolers keep ice as long as hard coolers?
Usually not. Soft coolers are lighter and easier to carry, while hard coolers hold ice longer.
What is the best rolling cooler?
Igloo wheeled coolers get the most searches, and YETI’s Roadie wheeled coolers are also popular.
What is a cooler cart?
A wheeled cart you strap a cooler onto, so you can roll a cooler that has no wheels.
How this list is ranked: estimated monthly US searches from Semrush keyword data (pulled October 2026), with name variants added together. Search interest is not sales, and it isn’t a review. Brands we can’t link to stay on the list.
Affiliate disclosure: As an Amazon Associate, What Are People Buying earns from qualifying purchases. Some other store links are affiliate links too. We may earn a commission when you buy through links on this page, at no extra cost to you. Affiliate links never change the order; the ranking comes from search data only. Read our affiliate disclosure.