Hoodies for Men: The Most Searched Hoodies (2026)
Ranked by what people actually search
Last updated: November 1, 2026
Shopping for hoodies for men? These are the hoodie brands people in the US search for most every month, ranked by how many people search for each one, not by who pays us. Hoodie searches add up to about 6.6 million a month, and Fear of God Essentials leads with about 940,200.
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Streetwear hoodies are heavily faked. For those brands we link to the brand’s own site only.
The 10 most searched hoodie brands
| Rank | Brand | Searches/mo |
|---|---|---|
| 01 | Fear of God Essentials Shop fearofgod.com | 940,200 |
| 02 | Comfrt incl. “comfort hoodie,” partly generic Shop comfrt.com | 504,100 |
| 03 | Nike Buy on Amazon | 364,100 |
| 04 | Sp5der (incl. “spider hoodie”) Shop kingspider.co | 353,100 |
| 05 | Gap Shop gap.com | 196,000 |
| 06 | Carhartt Shop track.flexlinkspro.com | 143,000 |
| 07 | BAPE Shop bape.com | 110,400 |
| 08 | Under Armour Buy on Amazon | 101,300 |
| 09 | American Eagle Shop ae.com | 98,200 |
| 10 | Adidas Buy on Amazon | 93,000 |
Searches/mo = estimated monthly US hoodie searches for each brand, with name variants added together (Semrush, October 2026).
The top 10, with where to buy
1.Fear of God Essentials
Essentials is the lower-priced line from Jerry Lorenzo’s Fear of God, known for simple logo hoodies.
4.Sp5der (incl. “spider hoodie”)
Sp5der is the streetwear brand founded by Young Thug, known for spiderweb hoodies. It’s a different brand from Spyder, the ski company.
5.Gap
Gap is known for its arch logo hoodies, and its VintageSoft hoodie gets about 22,200 searches on its own.
6.Carhartt
Carhartt is the workwear brand from Michigan, and its heavyweight hooded sweatshirts are some of its best-known pieces.
8.Under Armour
Under Armour’s hoodies include its Rival Fleece and Unstoppable Fleece lines. The men’s Unstoppable Fleece Full-Zip gets about 22,200 searches.
9.American Eagle
American Eagle’s 24/7 Hoodie gets about 27,100 searches a month on its own.
10.Adidas
Adidas hoodies include the Feel Cozy pullover, which gets about 27,100 searches a month.
Also popular
Just outside the top 10, by monthly hoodie searches. Stüssy and Baerskin were #11 and #12 in our data.
- Stüssy: about 81,900 searches a month
- Baerskin: about 78,900 searches a month
- White Fox: about 67,100 searches a month
- Chrome Hearts: about 65,300 searches a month
- Hollister: about 63,500 searches a month
- Pink Palm Puff: about 63,400 searches a month
- Supreme: about 62,700 searches a month
- Polo Ralph Lauren: about 60,500 searches a month
- Denim Tears: about 60,500 searches a month
- Abercrombie: about 59,400 searches a month
- Dandy: about 58,000 searches a month
Hoodies by style
By monthly searches: black hoodie (40,500), camo hoodie (40,500), mens hoodies (40,500), oversized hoodie (27,100), graphic hoodies (22,200), zip up hoodies (18,100), full zip hoodie (6,600), top rated hoodie for men (5,400) and best hoodies for men (4,400).
Black hoodies Camo hoodies Zip-up hoodies
Blanket hoodies
Blanket hoodies (18,100 searches a month) and hoodie blankets (12,100) are oversized, wearable blankets with a hood.
What are the most popular hoodies for men?
By monthly US searches, Fear of God Essentials leads, followed by Comfrt, Nike, Sp5der and Gap.
What are the best hoodies for men?
It depends on what you want. Carhartt is the workwear pick, Nike and Under Armour lead athletic hoodies, and Essentials leads streetwear. We rank by searches, not reviews.
Is Sp5der the same as Spyder?
No. Sp5der is a streetwear brand founded by Young Thug. Spyder is a separate ski and outdoor brand.
What is a blanket hoodie?
An oversized, wearable blanket with a hood and sleeves.
How this list is ranked: estimated monthly US searches from Semrush keyword data (pulled October 2026), with name variants added together. Search interest is not sales, and it isn’t a review. Brands we can’t link to stay on the list.
Affiliate disclosure: As an Amazon Associate, What Are People Buying earns from qualifying purchases. Some other store links are affiliate links too. We may earn a commission when you buy through links on this page, at no extra cost to you. Affiliate links never change the order; the ranking comes from search data only. Read our affiliate disclosure.