Wireless Earbuds & Headphones: The Most Searched Brands (2026)
Ranked by what people actually search
Last updated: November 1, 2026
Shopping for wireless earbuds or headphones? These are the headphone and earbud brands people in the US search for most every month, ranked by how many people search for each one, not by who pays us. Bose leads with about 703,800 searches a month, followed by Beats and Apple’s AirPods.
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The 10 most searched headphone and earbud brands
| Rank | Brand | Searches/mo |
|---|---|---|
| 01 | Bose (incl. QuietComfort, Ultra Open) Buy on Amazon | 703,800 |
| 02 | Beats Buy on Amazon | 666,200 |
| 03 | Apple (AirPods) Buy on Amazon | 505,300 |
| 04 | Sony (incl. WH-1000XM6) Buy on Amazon | 405,400 |
| 05 | JBL Buy on Amazon | 308,800 |
| 06 | Audio-Technica Buy on Amazon | 178,400 |
| 07 | Sennheiser Buy on Amazon | 119,700 |
| 08 | Skullcandy Buy on Amazon | 116,900 |
| 09 | Shokz Buy on Amazon | 98,500 |
| 10 | Samsung (Galaxy Buds) Buy on Amazon | 91,300 |
Searches/mo = each brand’s total estimated monthly US searches, all name variants and products added together (Semrush, October 2026).
The top 10, with where to buy
1.Bose (incl. QuietComfort, Ultra Open)
Bose is known for noise-cancelling headphones and earbuds, led by its QuietComfort line, plus clip-on Ultra Open Earbuds.
2.Beats
Beats is Apple-owned and makes earbuds and headphones like the Studio, Solo and Powerbeats lines.
3.Apple (AirPods)
AirPods are Apple’s wireless earbuds, with AirPods Pro adding noise cancelling and AirPods Max being the over-ear model.
4.Sony (incl. WH-1000XM6)
Sony’s 1000X series, now the WH-1000XM6, is its flagship line of noise-cancelling over-ear headphones.
5.JBL
JBL makes earbuds, headphones and Bluetooth speakers, and is part of Harman, which Samsung owns.
6.Audio-Technica
Audio-Technica is a Japanese audio company, and its ATH-M50x studio headphones are a long-time favorite.
7.Sennheiser
Sennheiser is a German audio brand known for its Momentum headphones and earbuds.
8.Skullcandy
Skullcandy is a Utah headphone brand known for lower-priced earbuds and headphones.
9.Shokz
Shokz makes open-ear, bone-conduction headphones that leave your ears uncovered, which is popular with runners.
10.Samsung (Galaxy Buds)
Galaxy Buds are Samsung’s wireless earbuds, built to pair with Galaxy phones.
Also popular
Just outside the top 10, by monthly searches:
- JLab: about 85,200 searches a month
- Raycon: about 65,700 searches a month
- Soundcore by Anker: about 48,400 searches a month
- Nothing: about 32,100 searches a month
- Jabra: about 18,700 searches a month
- Powerbeats: about 17,100 searches a month
Other popular searches
By monthly volume: best wireless earbuds (165,000), best headphones for music listening (40,500), over-ear headphones (27,100), Bluetooth earbuds (22,200) and best over-ear headphones (18,100).
What are the most popular wireless earbuds?
By brand searches, Bose, Beats and Apple AirPods lead, followed by Sony, JBL and Samsung Galaxy Buds.
What are the best headphones for music listening?
People searching this often look at over-ear models like the Sony WH-1000XM6, Bose QuietComfort and Audio-Technica’s ATH-M50x. We rank by searches, not sound tests.
What are the best over-ear headphones?
By search interest, Bose and Sony lead noise-cancelling over-ear headphones, with Apple’s AirPods Max and Beats Studio also popular.
Are Beats made by Apple?
Beats is owned by Apple.
How this list is ranked: estimated monthly US searches from Semrush keyword data (pulled October 2026), with name variants added together. Search interest is not sales, and it isn’t a review. Brands we can’t link to stay on the list.
Affiliate disclosure: As an Amazon Associate, What Are People Buying earns from qualifying purchases. Some other store links are affiliate links too. We may earn a commission when you buy through links on this page, at no extra cost to you. Affiliate links never change the order; the ranking comes from search data only. Read our affiliate disclosure.