The Most Searched Coffee Brands in America (2026)
Ranked by what people actually search
These are the coffee brands people in America search for most. The list is ranked by how many people search for each brand every month, not by who pays us.
We may earn a commission from some links on this page. It never changes the order. Affiliate disclosure.
Black Rifle Coffee leads traditional coffee brands at about 162,100 searches a month, well ahead of Peet’s and Starbucks. Mushroom and protein coffees like Ryze and Javy would top this list, so they aren’t on it.
Last updated: November 1, 2026
Coffee brands, ranked by monthly searches
| Rank | Brand | Searches/mo |
|---|---|---|
| 01 | Black Rifle Coffee Buy on Amazon | 162,100 |
| 02 | Peet's includes some café searches Buy on Amazon | 96,200 |
| 03 | Starbucks includes some café searches Buy on Amazon | 61,200 |
| 04 | Lavazza Buy on Amazon | 55,100 |
| 05 | Dunkin' Buy on Amazon | 45,700 |
| 06 | Bones Coffee Buy on Amazon | 40,500 |
| 07 | Folgers Buy on Amazon | 33,100 |
| 08 | Death Wish Buy on Amazon | 27,100 |
| 09 | Purity Coffee Buy on Amazon | 27,100 |
| 10 | Illy Buy on Amazon | 26,600 |
Searches/mo = estimated monthly US searches for each brand across name variants (Semrush, October 2026). Peet’s and Starbucks include some café searches. Café-chain “near me” searches were left out.
The top 10, with where to buy
1.Black Rifle Coffee
Black Rifle Coffee Company was founded by U.S. Army veteran Evan Hafer and sells whole bean, ground, pod and canned coffee.
2.Peet's
Peet’s has roasted coffee since 1966, when it started in Berkeley, California.
Some of these searches are for its cafés, not just its packaged coffee.
3.Starbucks
Starbucks sells packaged whole bean coffee, ground coffee and K-Cup pods for home, in grocery stores and online.
Some of these searches are for its cafés.
4.Lavazza
Lavazza is the Italian coffee roaster from Turin, founded in 1895, known for espresso blends like Super Crema.
5.Dunkin'
Dunkin’ sells its coffee for home as bagged ground coffee and K-Cup pods.
6.Bones Coffee
Bones Coffee Company focuses on flavored coffee, with more than 30 flavors such as S’mores and maple bacon.
7.Folgers
Folgers dates to 1850 in San Francisco and is now owned by J.M. Smucker.
8.Death Wish
Death Wish Coffee has sold its bold roasts since 2012 and uses USDA Organic and Fair Trade Certified beans.
9.Purity Coffee
Purity Coffee sells organic, specialty-grade coffee that it says is tested for purity.
10.Illy
illy is the espresso company from Trieste, Italy, founded in 1933, and sells beans, ground coffee and capsules.
Also popular
- Community Coffee (about 18,100 searches a month): a family-owned Louisiana roaster selling coffee since 1919. Shop on AmazonCommunityCoffee.com
- Chamberlain Coffee (about 18,100 searches a month): the coffee brand started by Emma Chamberlain, with cold brew and matcha too. Shop on AmazonChamberlainCoffee.com
- Tim Hortons (about 18,100 searches a month): the Canadian coffee chain also sells packaged coffee and pods. Shop on Amazon
- Store brands: Costco coffee beans (about 3,600) and Trader Joe’s coffee (about 1,300) are sold in their own stores.
Best coffee brands by how you brew
“Best coffee brands” gets about 2,900 searches a month. If you make espresso, Lavazza and illy lead the espresso bean ranking. If you use a pod machine, Starbucks, Dunkin’, Peet’s and Community all sell K-Cup pods.
FAQ
What is the most popular coffee brand in America?
By monthly US searches for traditional coffee, Black Rifle Coffee, at about 162,100 a month. Peet’s (96,200) and Starbucks (61,200) are next, though both include some café searches.
What are the best coffee brands?
The most searched are Black Rifle Coffee, Peet’s, Starbucks, Lavazza, Dunkin’, Bones Coffee, Folgers, Death Wish, Purity Coffee and illy. Search interest isn’t a taste test, so try a small bag first.
Which coffee brands are Italian?
On this list, Lavazza (Turin, 1895) and illy (Trieste, 1933).
Where does mushroom coffee rank?
Ryze would top this list at about 532,000 searches a month, so mushroom and protein coffee have their own ranking.
How is this list ranked?
By estimated monthly US searches (Semrush, October 2026), not by sales or affiliate payouts.
How this list was made: ranked by estimated monthly US searches for each brand, with name and product variants added together (Semrush Keyword Magic Tool, US database, pulled October 2026). Search interest is not sales, and no brand is moved up or down because of affiliate links. Prices change often, so check the store for current pricing.
Affiliate disclosure: some links on this page are affiliate links, including Amazon links. As an Amazon Associate, What Are People Buying earns from qualifying purchases. That never changes the order, which comes from search data, and brands we can’t earn from stay on the list. Read our affiliate disclosure.