Supreme Hoodie, BAPE, Essentials and More: The Most Searched Streetwear and Designer Hoodies (2026)
Ranked by what people actually search
Last updated: November 1, 2026
Looking for a Supreme hoodie, or another streetwear or designer hoodie? These are the hoodie brands people in the US search for most every month, ranked by how many people search for each one, not by who pays us. Fear of God Essentials leads, at about 550,000 “essentials hoodie” searches a month.
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The 10 most searched streetwear and designer hoodie brands
Searches/mo = monthly US searches for the exact keyword shown under each name. Source: Semrush Keyword Overview, US, monthly searches, pulled Nov 1, 2026.
| Rank | Brand | Searches/mo |
|---|---|---|
| 01 | Essentials (Fear of God) “essentials hoodie” Shop fearofgod.com | 550,000 |
| 02 | Sp5der “sp5der hoodie” | 90,500 |
| 03 | BAPE “bape hoodie” Shop bape.com | 74,000 |
| 04 | Denim Tears “denim tears hoodie” Shop denimtears.com | 60,500 |
| 05 | Chrome Hearts “chrome hearts hoodie” Shop chromehearts.com | 49,500 |
| T6 | Hellstar “hellstar hoodie” Shop hellstar.com | 40,500 |
| T6 | Scuffers “scuffers hoodie” Shop scuffers.com | 40,500 |
| T6 | Supreme “supreme hoodie” Shop supreme.com | 40,500 |
| 09 | Stüssy “stussy hoodie” Shop stussy.com | 33,100 |
| 10 | Balenciaga “balenciaga hoodie” Shop balenciaga.com | 14,800 |
T = tied. Tied names are listed A to Z.
All 10, with where to buy
1.Essentials (Fear of God)
Fear of God Essentials is Jerry Lorenzo’s lower-priced Fear of God line, known for relaxed, logo hoodies.
2.Sp5der
Sp5der is Young Thug’s streetwear brand, known for its web-print hoodies. It’s one of the most faked hoodies, so buy only from the brand or an authenticated resale site.
3.BAPE
BAPE, short for A Bathing Ape, is the Japanese brand founded by Nigo, famous for its full-zip shark hoodie and camo prints.
4.Denim Tears
Denim Tears is Tremaine Emory’s brand, best known for its cotton wreath design.
5.Chrome Hearts
Chrome Hearts is a Los Angeles luxury brand known for silver jewelry and its cross and horseshoe graphics.
T6.Supreme
Supreme is the New York skate brand with the red box logo, which releases new items in weekly drops.
9.Stüssy
Stüssy is the California surf and streetwear brand known for its handwritten logo.
Also popular
More hoodie brands people search, from our October 2026 data. Except Madhappy, these counts are for each name with variants added together, not the “[brand] hoodie” keyword, so they aren’t ranked against the list above. Yeezy Gap still gets searches, but Gap ended that partnership in 2022.
- Burberry: about 18,100 searches a month
- Madhappy 14,800 for "madhappy hoodie"
- Amiri: about 12,100 searches a month
- Yeezy Gap: about 12,100 searches a month
Designer hoodies
“Designer hoodies” gets about 8,100 searches a month. Balenciaga, Burberry and Amiri are the luxury houses in this data. Buy from the brand or an authorized department store.
Where can I buy a real Supreme hoodie?
From Supreme’s own site or stores, or from a resale site that authenticates items. Supreme releases new pieces in weekly drops.
What is the most popular streetwear hoodie brand?
By “[brand] hoodie” searches, Fear of God Essentials leads, followed by Sp5der and BAPE.
What is a BAPE shark hoodie?
It’s BAPE’s best-known hoodie: a full-zip hoodie with a shark face printed on the hood that zips all the way up.
Is Yeezy Gap still sold?
Gap ended its Yeezy Gap partnership in 2022.
How this list is ranked: monthly US searches for the exact keyword shown with each name, from Semrush Keyword Overview (US database, pulled Nov 1, 2026). Other numbers on this page come from our October 2026 Semrush pull. Search interest is not sales, and it isn’t a review. Brands we can’t link to stay on the list.
Affiliate disclosure: We may earn a commission when you buy through links on this page, at no extra cost to you. Affiliate links never change the order; the ranking comes from search data only. Read our affiliate disclosure.