Fitness Watches: Most Searched Smartwatches and Fitness Watches (2026)
Ranked by what people actually search
Last updated: November 1, 2026
Shopping for fitness watches? These are the smartwatch and fitness watch brands people in the US search for most every month, ranked by how many people search for each one, not by who pays us. Smartwatches get about 3 million searches a month, and Apple Watch is about three-quarters of that.
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The most searched smartwatch and fitness watch brands
| Rank | Brand | Searches/mo |
|---|---|---|
| 01 | Apple Watch Buy on Amazon | 2,367,100 |
| 02 | Garmin Buy on Amazon | 381,200 |
| 03 | Samsung Galaxy Watch Buy on Amazon | 144,900 |
| 04 | Fitbit Buy on Amazon | 9,900 |
| 05 | Coros Buy on Amazon | 9,900 |
| 06 | Suunto Buy on Amazon | 6,600 |
Searches/mo = estimated monthly US searches for each name, with name variants added together (Semrush, October 2026).
All 6, with where to buy
1.Apple Watch
Apple Watch is Apple’s smartwatch, and the searches are led by the Series 11, SE and Ultra 3. It works with iPhone.
2.Garmin
Garmin makes GPS running, multisport and outdoor watches, including the Forerunner and Fenix lines.
3.Samsung Galaxy Watch
The Galaxy Watch is Samsung’s smartwatch, built to pair with Android phones.
Apple Watch bands and chargers
Accessories get big searches of their own: Apple Watch bands (90,500 a month) and Apple Watch chargers (49,500).
Apple Watch bands on Amazon Apple Watch chargers on Amazon
How to change an Apple Watch band
This gets about 90,500 searches a month. On the back of the watch, press and hold the band release button, slide the band out sideways, then slide the new band in until it clicks. See Apple Watch support for model-specific steps.
How to reset an Apple Watch
This gets about 201,000 searches a month. On the watch, go to Settings, then General, then Reset, and choose Erase All Content and Settings. Apple’s Apple Watch support page covers the other options, like resetting from your iPhone.
Other popular searches
By monthly volume: Apple Watch Ultra 3 (110,000), Apple Watch Series 9 (49,500), running watches (6,600) and smart watches for men (6,600).
What are the most popular fitness watches?
By monthly US searches, Apple Watch is far ahead, followed by Garmin and Samsung Galaxy Watch. Fitbit, Coros and Suunto are smaller.
What are the best running watches?
Garmin is the most searched brand for GPS running watches, and Coros and Suunto are also built for running and outdoor sports.
What are good smart watches for men?
By search interest, Apple Watch (for iPhone users), Samsung Galaxy Watch (for Android) and Garmin lead.
Does Apple Watch work with Android?
No. Apple Watch needs an iPhone. Samsung Galaxy Watch is the most searched option for Android phones.
How this list is ranked: estimated monthly US searches from Semrush keyword data (pulled October 2026), with name variants added together. Search interest is not sales, and it isn’t a review. Brands we can’t link to stay on the list.
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