Most Searched Cowboy Hats (2026)
Ranked by what people actually search
These are the most popular cowboy hat brands in the US, led by Stetson. They’re ranked by how many people search for each brand every month, not by who pays us.
We may earn a commission from some links on this page. It never changes the order. Affiliate disclosure.
Cowboy hats are the biggest hat type in our data, at about 418,000 searches a month, and “cowboy hat” alone gets about 135,000. Stetson draws more searches than the next two brands combined.
Last updated: November 1, 2026
Cowboy hat brands, ranked by monthly searches
| Rank | Brand | Searches/mo |
|---|---|---|
| 01 | Stetson Buy on Amazon | 109,000 |
| 02 | Barbas Shop elbarbashats.com | 41,900 |
| 03 | American Hat Co Buy on Amazon | 40,300 |
| 04 | Resistol Buy on Amazon | 13,500 |
| 05 | JC Hats Shop JCHats.com | 10,200 |
| 06 | Ariat Buy on Amazon | 6,600 |
| 07 | Akubra Buy on Amazon | 3,600 |
| 08 | Bailey Buy on Amazon | 2,900 |
Searches/mo = each brand’s total estimated monthly US searches across all its products and name variants, not only cowboy hat searches (Semrush, October 2026).
All 8, with where to buy
1.Stetson
Stetson has made hats since 1865, when John B. Stetson started the company, and it’s still the name most people search for when they want a cowboy hat.
It sells felt and straw cowboy hats, plus boots and western wear.
2.Barbas
Barbas Hats sells its hats in limited drops that, by the brand’s own description, sell out fast. Buy from the brand to avoid copies.
3.American Hat Co
American Hat Co gets about 40,300 cowboy hat searches a month.
4.Resistol
Resistol sells felt and straw cowboy hats, including USA-made black and brown western hats.
7.Akubra
Akubra is the Australian hatmaker that has been making hats since 1876, with its hats made in Kempsey, New South Wales.
Also popular: cowboy hat searches
- Cowboy hats (plural): about 33,100 searches a month.
- Straw cowboy hats: about 9,900 searches a month. Shop straw cowboy hats on Amazon
- Felt cowboy hats: about 8,100 searches a month. Shop felt cowboy hats on Amazon
- Cowboy hats for men: about 8,100 searches a month. Shop men's cowboy hats on Amazon
- Types of cowboy hats: about 5,400 (see below).
Straw vs. felt cowboy hats
Straw cowboy hats are lighter and breathe better, so most people wear them in warm weather. Felt cowboy hats (usually wool or fur felt) are heavier and dressier, and are the traditional cold-weather choice. Most of the brands above make both.
Types of cowboy hats
Cowboy hats are mostly told apart by the crown shape: the cattleman (a center crease with a dent on each side) is the classic, and the pinch front, gambler and open crown are other common shapes. Brims vary in width and how much they curve.
Where to buy cowboy hats
Stetson, Resistol and Bailey sell on their own sites, and western stores like Boot Barn carry most of these brands. Boot Barn
Complete the look
See the most popular cowboy boots, led by Ariat.
FAQ
What is the most popular cowboy hat brand?
Stetson, at about 109,000 searches a month, followed by Barbas (41,900) and American Hat Co (40,300).
What’s the difference between a straw and a felt cowboy hat?
Straw is lighter and cooler for summer; felt is heavier and dressier and the traditional cold-weather choice.
What are the types of cowboy hats?
They’re mainly named by crown shape. The cattleman is the classic, and the pinch front, gambler and open crown are other common styles.
Where can I buy a Stetson cowboy hat?
From Stetson’s own site, western stores and Amazon.
How this list was made: ranked by estimated monthly US searches for each brand, with name and product variants added together (Semrush Keyword Magic Tool, US database, pulled October 2026). Search interest is not sales, and no brand is moved up or down because of affiliate links. Prices change often, so check the store for current pricing.
Affiliate disclosure: some links on this page are affiliate links, including Amazon links. As an Amazon Associate, What Are People Buying earns from qualifying purchases. That never changes the order, which comes from search data, and brands we can’t earn from stay on the list. Read our affiliate disclosure.