Most Searched Cowboy Boots and Western Boots (2026)
Ranked by what people actually search
These are the most popular cowboy boots and western boots in the US, ranked by how many people search for each brand every month, not by who pays us.
We may earn a commission from some links on this page. It never changes the order. Affiliate disclosure.
“Cowboy boots” gets about 165,000 searches a month, and “cowgirl boots” another 74,000. Ariat is far ahead of everyone else, then Tecovas, Lucchese and Justin. Every brand people search for is on the list, whether or not we earn from it.
Last updated: October 31, 2026
Cowboy boot brands, ranked by monthly searches
| Rank | Brand | Searches/mo |
|---|---|---|
| 01 | Ariat incl. work boots | 430,000 |
| 02 | Tecovas | 110,000 |
| 03 | Lucchese | 100,900 |
| 04 | Justin | 81,000 |
| 05 | Durango | 27,100 |
| 06 | Twisted X | 22,200 |
| 07 | Double H | 18,100 |
| 08 | Dan Post | 18,100 |
| 09 | Corral | 18,100 |
| 10 | Roper | 14,800 |
Searches/mo = estimated monthly US searches for each brand’s boots (Semrush, October 2026). Ariat’s figure includes its work boots.
The top 10, with where to buy
1.Ariat
Ariat was founded in California in 1993 to make riding boots for equestrians and now makes cowboy, western and work boots.
Its number here includes work boot searches, such as the Rebar line.
2.Tecovas
Tecovas is an Austin, Texas, boot brand founded in 2015 that sells its cowboy boots direct, online and in its own stores.
3.Lucchese
Lucchese was founded in San Antonio in 1883 and is now based in El Paso, Texas.
4.Justin
Justin Boots dates to 1879, when H.J. Justin started making boots in Texas. It’s now part of Berkshire Hathaway.
5.Durango
Durango is a western boot label owned by Rocky Brands.
6.Twisted X
Twisted X was founded in 2005 in Decatur, Texas, and makes western boots, work boots and casual shoes.
7.Double H
Double-H Boots was founded in Pennsylvania in 1955 and is known for western work boots. It’s owned by H.H. Brown, part of Berkshire Hathaway.
8.Dan Post
Dan Post boots date to the mid-1960s. The brand belongs to the Dan Post Boot Company, part of McRae Industries, which also makes Laredo boots.
9.Corral
Corral was founded in Texas in 1999 and is known for embroidered, inlaid and studded fashion western boots, especially women’s styles.
Also popular
- Anderson Bean (about 14,800 searches a month) is next on the list, a Texas western boot maker. AndersonBean.com
- Cavender’s (about 27,100) is searched a lot, but it’s a western wear store, not a boot brand, so it isn’t ranked above. See where to buy below.
Cowboy boots for men
“Cowboy boots for men” and “mens cowboy boots” get about 22,200 searches a month each. Every brand in the top 10 makes men’s boots. Ariat, Justin, Double H and Twisted X are the names to compare for a boot you’ll work in. Shop men's cowboy boots on Amazon
Cowgirl boots and women’s western boots
Women’s searches are big: cowgirl boots (74,000 a month), women’s cowboy western boots (33,100), cowboy boots for women (27,100) and “ariat boots women” (22,200). Corral is known for embroidered, studded women’s styles, and Ariat, Tecovas and Lucchese all have women’s lines. Shop cowgirl boots on AmazonShop Ariat women's boots on Amazon
Where to buy cowboy boots
Tecovas and Lucchese sell direct from their own sites. Most other brands are also sold at big western stores. Boot Barn (which also owns Sheplers) and Cavender’s are the best-known chains.
Complete the look
Cowboy boots pair with a cowboy hat, and Stetson is the cowboy hat brand people search for most. For more boots, see the most popular boots overall, plus winter, snow and rain boots, hiking boots and Chelsea and leather boots.
FAQ
What are the most popular cowboy boot brands?
By monthly US searches: Ariat, Tecovas, Lucchese, Justin, Durango, Twisted X, Double H, Dan Post, Corral and Roper.
What’s the difference between cowboy boots and western boots?
People use the terms almost the same way. “Cowboy boots” usually means the classic tall shaft, pointed or square toe and riding heel. “Western boots” also covers western-style work boots and fashion boots.
Are Ariat boots good for women?
Ariat makes a full women’s line, and “ariat boots women” is searched about 22,200 times a month.
Where can I buy Tecovas or Lucchese boots?
Both sell direct from their own websites. Tecovas also has its own stores.
How is this list ranked?
By estimated monthly US searches for each brand’s boots (Semrush, October 2026), not by sales or affiliate payouts.
How this list was made: ranked by estimated monthly US searches for each brand, with name and product variants added together (Semrush Keyword Magic Tool, US database, pulled October 2026). Search interest is not sales, and no brand is moved up or down because of affiliate links. Prices change often, so check the store for current pricing.
Affiliate disclosure: some links on this page are affiliate links, including Amazon links. As an Amazon Associate, What Are People Buying earns from qualifying purchases. That never changes the order, which comes from search data, and brands we can’t earn from stay on the list. Read our affiliate disclosure.