Shoe Brands: Most Searched Shoe and Sneaker Brands (2026)
Ranked by what people actually search
Last updated: November 3, 2026
“shoe brands” gets about 18,100 searches a month in the US. These are the shoe brands people search for most, ranked by average monthly US searches for the exact keyword under each name, not by who pays us. Hoka, Nike and On Cloud are tied at the top, at about 550,000 searches a month each. Semrush rounds counts into buckets, so they’re shown as tied, listed A to Z. It shows search interest, not sales or reviews.
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The 21 most searched shoe brands
Searches/mo = average monthly US searches for the exact keyword shown under each name. Source: Semrush Keyword Overview, US, average monthly searches, Nov 1 and Nov 3, 2026.
| Rank | Brand | Searches/mo |
|---|---|---|
| T1 | Hoka “hoka shoes” | 550,000 |
| T1 | Nike “nike shoes” | 550,000 |
| T1 | On (On Cloud) “on cloud shoes” | 550,000 |
| T4 | Adidas “adidas shoes” | 246,000 |
| T4 | Brooks “brooks shoes” | 246,000 |
| 06 | DC Shoes “dc shoes” | 201,000 |
| T7 | Golden Goose “golden goose shoes” | 165,000 |
| T7 | Hey Dude “hey dude shoes” | 165,000 |
| T7 | New Balance “new balance shoes” | 165,000 |
| T7 | Salomon “salomon shoes” | 165,000 |
| T7 | Vans “vans shoes” | 165,000 |
| 12 | Asics “asics shoes” | 135,000 |
| T13 | Converse “converse shoes” | 110,000 |
| T13 | Merrell “merrell shoes” | 110,000 |
| 15 | Puma “puma shoes” | 90,500 |
| 16 | Skechers “skechers shoes” | 74,000 |
| T17 | Jordan “jordan shoes” | 60,500 |
| T17 | Louis Vuitton “louis vuitton shoes” | 60,500 |
| T17 | Ugg “ugg shoes” | 60,500 |
| 20 | Gucci “gucci shoes” | 49,500 |
| 21 | Dr. Scholl’s “dr scholls shoes” | 22,200 |
T = tied. Semrush rounds search counts into buckets, so tied names are listed A to Z.
All 21, with where to buy
T1.Hoka
Hoka is known for thick, cushioned running and walking shoes. It’s owned by Deckers Brands.
T1.Nike
Nike is the Oregon-based sportswear giant. Its Jordan and Kobe lines are counted separately.
T1.On (On Cloud)
On is a Swiss running brand known for its Cloud shoes and the hollow “CloudTec” pods on the soles.
T4.Adidas
Adidas is the German sportswear brand with the three stripes, and its Samba is one of the most searched sneakers right now.
T7.Golden Goose
Golden Goose is an Italian brand known for sneakers with a worn, distressed look. Buy from the brand or an authorized store.
T7.New Balance
New Balance is a Boston-based shoe company that makes running shoes and classic lifestyle sneakers.
T7.Vans
Vans is a California skate shoe brand known for the Old Skool, Authentic and checkerboard slip-ons.
12.Asics
Asics is a Japanese running shoe brand, and the Gel-Kayano is one of its longest-running models.
16.Skechers
Skechers is known for comfort and slip-on shoes, including its Hands Free Slip-ins.
T17.Jordan
Jordan is Nike’s Air Jordan brand.
T17.Louis Vuitton
Louis Vuitton sells shoes through its own stores.
20.Gucci
Buy Gucci shoes from Gucci or an authorized department store. Fakes are common on marketplaces.
How these counts work
Each number counts one exact search, “[brand] shoes,” shown under each name. Searches worded with “sneakers” or the brand name alone aren’t included.
What are the most popular shoe brands?
By “[brand] shoes” searches in the US, Hoka, Nike and On Cloud are tied at the top (about 550,000 a month each), followed by Adidas and Brooks (tied at about 246,000), then DC Shoes (about 201,000). Semrush rounds into buckets, so tied names are shown as tied, not 1-2-3.
Who owns Hoka?
Hoka is owned by Deckers Brands, which also owns Ugg.
How this list is ranked: average monthly US searches for the exact keyword shown with each name. Source: Semrush Keyword Overview, US, average monthly searches, Nov 1 and Nov 3, 2026. Search interest is not sales, and it isn’t a review. Brands we can’t link to stay on the list.
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